Founding spot · only 3
€350Everything in the Flow Review. In return, I can share your name, a short quote and a summary of what we found (you approve the wording).
Book a founding spotLevel up your design
For founders, startups and small teams with a product. I go through one flow, live or still in design, the way your users will, and tell you exactly what to fix first. Report and video in 5 business days.
Create your account1
2
Continue3
Your top 5 fixes1Show the value before asking for details2Cut the setup form from six fields to three3Rename "Continue" to what actually happens
+ 20–30 min walkthrough video
Head of Product and DesignSpeakerAuthorDesigning products since 2008
You built the product.
Now let's level up the experience.
You've shipped, people are using it (or soon will), and you can feel the experience could be better. But when you build every day, you know each screen by heart, and it gets hard to see it the way a new user does.
Maybe you have a designer, maybe you don't. Either way, an outside pair of eyes that thinks about design and business catches what your team can't see anymore.
You don't need a 60-page audit or a €40k redesign. You need someone who has led design and product to look at your flow, and an honest list of what to fix first.
Founders usually book when
- You're about to build a new flow and want it right before your devs start
- A flow is live, but people get stuck or drop off in it
- A launch or a big release is coming, and you want it to land
- A fundraise or a big demo is coming, and the product has to shine
Simple, async, no extra meetings.
1 · Book
Tell me about your product, your team and the flow you want reviewed. Or have a quick chat first.
2 · Share access
A test account, a staging link, a TestFlight / Google Play build or a Figma prototype. About 10 minutes.
3 · Get your fixes
Report and video within 5 business days, plus one round of follow-up questions.
What's inside your review.
Usability, flow, copy, visual hierarchy and basic accessibility. One flow, up to about 15 screens, live or still in design.
One-page summaryWhat's workingWhat's not
Your top 5 fixes
- 1Show the value before asking for detailsMeasure: % of signups who reach step 3High impact
- 2Cut the setup form from six fields to threeMeasure: form completion rateSmall fix
- 3Rename “Continue” to what actually happensSmall fix
- 4Explain why you need card detailsHigh impact
- 5Give the empty dashboard a clear first stepMedium
Six fields where three would do121Company size and role can wait. Every field before the first win is a reason to leave. Ask after setup.2“Continue” to where? Say what happens next: “Create my workspace”.
Me in your flow, thinking out loud00:00First impression04:12The sign-up form11:40The empty dashboard19:05Your top 5, recapped
I've been doing this for a while.
6→2 daysAudit time, cut by an AI assistant my team designed
100%Of calls answered by an AI receptionist my team designed
57%Faster commutes with NoTraffic's AI traffic signals
Hi, I'm Alan.
I've been designing digital products since 2008, in startups, mid-sized companies and big organizations, so I know how small product teams work: fast, stretched, and usually without a designer for every problem. Today I'm Head of Product and Design at NFON, where my team builds AI products like chatbots and voice assistants.
You work directly with me: no agency, no junior designer, no checklist tool. Born in Argentina, based in Munich, dad of two. I review in English or Spanish.
Same review, two ways to book. Less than a day of agency time.
Flow Review
€450- One flow, up to about 15 screens
- Written report + video walkthrough
- Delivered in 5 business days
- One round of follow-up questions
- Fully confidential, happy to sign your NDA
Add-ons: extra flow in the same product, €250 · live 45-min debrief with your team, €150
For business clients. Paid upfront, no VAT added. Full refund until I start your review. Once it has started, it's non-refundable.
A great fit if
- You have a web app, SaaS or mobile app people use, or a new flow you're about to build
- You're a founder, startup or small organization (up to about 30 people) without a senior product designer
- You care about a number: activation, conversion or retention
- You want clear priorities and async work
Probably not for you if
- You only have an idea, with nothing to click through yet
- You want a full redesign or ongoing design work
- You're hoping to hear it's perfect. I'll tell you what works, but I'll be honest about what doesn't.
Questions, answered.
What counts as "one flow"?
One journey with a clear start and end, like signup, onboarding, checkout or a core task. That includes the path from your homepage into the product, from the first click to the first win. Up to about 15 screens.
Can you review my website?
If it's the way into your product, yes, that counts as a flow. If it's a pure marketing site, just ask, and I'll tell you honestly whether I'm the right person for it.
Can you review a flow that isn't built yet?
Yes! A clickable prototype (Figma or vibecoded) works great, and it's the cheapest moment to fix things: before you or your team develops it further.
We don't have analytics set up. Is the review still useful?
Yes. The review looks at your flow the way a first-time user experiences it, so it doesn't need your data. For each of your top 5 fixes, I'll also tell you what to track, so it's ready once you set analytics up.
I'm a solo founder. Can I still apply?
Sure! As long as there's something to click through: a live product, a staging build or a prototype. If it's still just an idea, it's too early, and I'd rather tell you that than take your money.
What's the difference between a founding spot and a regular review?
Same review, same care. The founding spot is €100 less because I can show your name, a quote and a short summary of the findings on my site. If your product or flow is confidential, book the regular review.
Will you redesign the screens?
That's outside this review. I make the recommendations concrete enough for your team, or a designer you work with, to take it from there.
Can we chat before booking?
Of course! Grab a free 15-minute slot, or email me your product link and questions.
Do you do this in Spanish?
¡Sí, claro! Same price and same turnaround.