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If you want to play, just play.
Find Football is an applications that lets you play football in the most easy and convenient way. If you are looking for a running game to jump on, looking for a player to complete your team or organizing a full fledge game with friends, Find Football is your app to go.
ROLE
Research
Product Design
Branding
COMPANY
Find Football
The challenge
I love football, I love watching it and I love playing it (I love even managing it in “Football Manager”). So, I know exactly when to watch it, that is an easy one, just look at your cable/stream service schedule. The most problematic thing, is to play it. You need to create a Whatsapp group, add all your friends, ask them if they want to play, then go figure in which pitch you are going to play, which one is free… aaaaghhh, sometimes, organizing a game takes away all the fun of playing it. That’s why, me and some of my football-loving friends, were set on creating an app, that makes playing football, well… easy.
Insights
I know what you say in UX, “you, are not the user” and although I really believe me and my friends actually “are” the user, we went on a quest of asking people what bothered them in organizing a game of football, what where their hustles exactly.
After interviewing to whole lot of 25 people, we landed on 3 main user scenarios we needed to tackle:
– The user wants to organize a game with friends
– The user wants to jump straight away on a running game missing a player
– The user wants to look for a player he is missing to complete their teams
The solution
After some iterations and some testing with our footballer friends, we discovered that we can tackle all 3 scenarios with one solution, a map. Having a map will allow us to show where there is a player missing, a pitch available or ask for a player that you are missing.
Let’s take the user scenario in which we would like to reserve a pitch. We just choose a date and time (we can choose now of course), choose a pitch from the map hub, pay and we are done, simpler than ordering a pizza or reserving tickets in the cinema ;).
You can appreciate how a map can open all the doors for our problems to be solved, just say when, choose where and go play football.
Today
Although we were really excited with the product and how it was coming along, life happened, kids came and it was difficult to keep pushing it forward.
But no worries football lovers, It is always in the back of my mind and the moment I have some time to spare, I will for sure pick this up!